Kosher By Gloria
Objective
Develop the Kosher By Gloria brand as the number one place to go for “sinfully delicious” kosher cooking instruction, recipes, and merchandise.
Create a Kosher By Gloria Cooking Channel showcasing instructional cooking videos taught by Gloria.
Present beautiful, best in class photography of finished recipes.
Process
Conduct discovery and exploratory meetings to engineer a brand strategy.
Create brand new video and still photography for the existing website.
Develop scripts for the video production.
Scout locations for video and still photography.
Assemble and direct production team
Write, direct, light, prop, and photograph videos and stills; edit videos; add music; and post to website, and social media channels.
Results
Dramatically increased traffic to social media page and website.
Created broadcast quality cooking shows for KosherByGloria.com
Elevated the Kosher By Gloria brand through beautiful photographic presentations of recipes.
