Create compelling photography of Jack Casady to promote the launch of the new Limited Edition White Alpine Jack Casady Bass Guitar for Epiphone.

Capture performance photos and studio portraits that reveal the energy and personality of the artist on and off stage.

Media: Print advertising, web site, editorial for print and digital

Create a diverse series of studio portraits and performance photos that may be utilized in other projects for the artist and band.

Collaborate directly with the President of Epiphone to understand the company objectives for the launch of the new Limited Edition White Alpine Jack Casady Bass Guitar.

Plan the photo shoot with the artist to agree upon a mutual date and venue during his current tour schedule that would meet the creative objectives and logistics of this project.

Contact the venue to get approval to conduct the photo shoot and plan for a location scout one day prior to the show.

Scout the venue and establish a contact within the theater to assist finding the perfect location for shooting.

Work with the artist’s management company to ensure we have the time we need to conduct a portrait sitting at the site on the day of the show.

Successful launch of the new Limited Edition White Alpine Jack Casady Bass Guitar for Epiphone.

Multiple photographs were chosen for use within the advertising and web campaign.

Artist and band management were very pleased with the images and used them for subsequent campaigns.

Photograph was used for the 2015 Epiphone calendar.