Company

“Here's what we've got. Here's what it will do for you. Here's how to get it"

About

We founded Berenson Partners to engineer great products, services and companies. Our focus is on innovation while employing methodologies that aim for the simple, not the complex. We believe in the value that our resources have in combination with our clients expertise, and participate only with companies in markets where we can make a significant contribution.

We commit to working with each client as a partner. Engaging in deep collaboration with our clients allows us to innovate in ways that others cannot. Berenson Partners doesn’t settle for anything less than excellence in every area of the company, and we have the self-awareness to always measure ourselves to that standard.

Leadership

“Saving a nickel a day for one year does not equal $18.25!"
Steve Berenson
Chief Brand Engineer
“A successful photograph, as in all creative pursuits, transcends intellect”
Barry Berenson
Chief Image Engineer

Steve Berenson, Chief Brand Engineer

The Law of Leadership dictates it’s better to be first than it is to be better! Every product that gets into the mind “first” is perceived by the customer as the leader, Home Depot in big box retail, Heinz in ketchup, Goodyear in tires and, Coca-Cola in soft drinks. Berenson Partners “identifies positions” and engineers your brand as “first” in a new, unique way that instantly re-positions every competing brand as an imitation or as now irrelevant.

 

 

Barry Berenson, Chief Image Engineer

Vision. What is it and how can one express it most effectively? First, we must listen carefully, look for clues, and leave preconceived ideas at the door. Success then demands a rigorous process in order to properly execute the vision with a strong team, a network of highly skilled and specialized resources that are a a result of relationships developed over time with people who can be trusted.

“Berenson Partners have the know-how to find the perfect positioning time and time again. No deadline is too tight, no idea is too crazy. If you want top notch uncompromised work, then you’ve found THE agency”
David Weck, Founder Gracious Home

Services

Business Development

Growth strategies;
Operational Services, Sales, & Distribution;
Supply Chain Management; Product Development; Mergers & Acquisitions; Financial Planning.

Brand Engineering

Branding Fundamentals, Brand Engineering, Focus Processing, Advertising (all media), Marketing, Category Development, Public Relations, Package Design, Logo Design.

Photography & Production

Photography for advertising, direct mail, and ecommerce including product, fashion, lifestyle, music industry, industrial, and corporate; complex photo shoot production for still photography and video; Photo Studio design, workflow development, color management, and digital asset management.

Video Production

Broadcast Video Production, Commercial Video Production, Web Video, Short Film, Corporate Film & Video Production.

Website Strategy, Design & Technical Development

Complete Web Development, E-Commerce Development, SEO Management, Affiliate Marketing & Advertising.

Digital App Strategy, Design & Technical Development

Digital App Development (all platforms), App Design, App-Commerce, Distribution, Affiliate Marketing